How not to place your vehicle in a TV show

Chevy’s relationship with the CBS drama Cane has always been a tad overbearing, but Tuesday night’s gaffe was certainly not an example of seamless integration. Chevy’s new ad for the Silverado, which references a scene from the show, aired before the original scene did. It only prompted one irritated response from a viewer, but I imagine fans are used to Chevy’s presence. It features prominently in the show, its logo festoons the show’s Web site, and I hear they rebuild Jimmy Smits every three weeks, free of charge. Still, Chevy could relax their grip on Cane a little bit. AdFreak prefers that the Mattel Mars Bar Quick Energy Chocobot Hour remain a joke on The Simpsons.

—Posted by David Kiefaber