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While rivals like T-Mobile and Sprint have been perennial Super Bowl players, Verizon has stayed away from the big game since 2011. But the carrier just made a grand return to advertising’s biggest stage—with a poignant 60-second spot from McCann New York that put the market leader’s familiar claim in a very different context.
The spot, called “Answering the Call,” is a heartfelt salute to first responders—after a year in which they were needed more than ever, given the rash of natural disasters across the U.S.
The
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