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Interactive shop Medical Broadcasting Company—which calls
itself a Digitas company, but will soon be calling itself a Publicis Groupe
company—is another agency that is combining viral marketing with charity with
holiday greetings this year. We received their email greeting this morning
pointing us to videos the shop has shot of kids in its Philadelphia hometown that are part of Philadelphia Futures. The program aims to send
promising students who couldn’t afford college otherwise to achieve their
dream.
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