After years of insanely successful Herbal Essences ads where they treated the shampoo like it was some kind of orgasm sauce, Clairol has begun a new campaign with the tagline, "Someone's been doing the Herbal." That's right: They've slipped seamlessly from sex to drugs. The spot above touts the Tousle Me Softly line, part of an extensive new product lineup with redesigned bottles, and shows a chick who magically turns into a rock star thanks to her softly tousled hair. At the end, she bounces next to enormous text that shouts, "Someone's been doing the Herbal!" Which makes it sound a bit like they're saying she must be on drugs if she thinks her hair is rock-star hair. It's hard to imagine anyone outside the stoner-chick crowd will find "doing the herbal" a stronger appeal than "orgasm in a bottle." Then again, lady stoners are a vastly underserved demographic. And it's not like Herbal Essences was ever concerned about negative press from the orgasm campaign, so any backlash from anti-drug moms won't change anything. So congrats, HE, for putting the addiction back in shampoo.
—Posted by Rebecca Cullers