The healthcare provider strikes back

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Something has always bothered me about ads for health-insurance companies. It’s just that deep down (or actually, not so deep) I know their main goal isn’t their customers’ health, despite what the ads say. It’s finding ways to avoid paying claims. I was reminded of this the other day when I received a claim back from my health insurer. OK, let’s put it in big bold letters, the company’s name is: Empire Blue Cross Blue Shield.

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