Guess who's got a friend at Hallmark?

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Singer/songwriter James Taylor says he’s seen fire and he’s seen rain—and in 2002 he saw the loss of his record contract.

So Taylor certainly had the right idea in pairing with Hallmark Gold Crown stores this year, where he has sold more than 1 million copies of his first Christmas CD.

The folk artist bypassed a record company and on Nov. 1 began selling James Taylor: A Christmas Album for $10.95, or $6.95 with the purchase of three Hallmark greeting cards.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in