The agency G&M Plumbing prides itself on trailblazing, like when it followed Crispin Porter + Bogusky’s lead in developing a feature film despite having no script, no financing, no talent, no distributor and no interest from a studio. (Where is CP+B’s Burger King movie anyway?) Now, G&M is pleased to present its revolutionary take on viral marketing: the viral print ad. “We created a two and a half minute video of a print ad and then posted it on YouTube,” says Mickey Taylor. As we write this, the video has gotten 48 views, and has been “favorited” one time. The whole thing seems pretty foolproof. But just in case, the guys might want to call David t. Jones, maker of the viral cartoon, for advice.
—Posted by Tim Nudd