A Girl With a Disability Appears as Princess Elsa in Target's Halloween Ad

When quiet inclusion speaks volumes

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Not long after removing the gender labels in its toy section, Target has once again impressed the social justice wing of the Internet—this time by using a model with braces and arm crutches in a Halloween ad for children's costumes.

The model in question is a little girl wearing a Princess Elsa costume from Disney's Frozen. The ad itself went viral after the mother of a child with a disability posted it on Facebook.

"Dear Target, I love you," she wrote.

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