Not long after removing the gender labels in its toy section, Target has once again impressed the social justice wing of the Internet—this time by using a model with braces and arm crutches in a Halloween ad for children's costumes.
"Dear Target, I love you," she wrote. "Thank you for including a child with braces and arm crutches into your advertising campaign!"
Others took to Twitter to praise the ad, and Target for its ongoing dedication to diversity.
— Leonard Cheshire (@LeonardCheshire) October 27, 2015
— Michelle Sachs (@michelle_sachs) October 27, 2015
— Sarah Crumrine (@crumr018) October 27, 2015
— Courtney Schelp (@SchelpPhoto) October 27, 2015
In case you'd forgotten, Target used a child model with Down syndrome in an ad a few years ago. It also revamped its plus-size clothing line earlier this year, and debuted its first-ever plus-size male model this month.
This is, of course, a creative way to compete with Walmart, whose public image is a blend of convenience and tone-deaf heartlessness, as well as a way for Target to distract from its own union-busting. But whatever the motivation, it's hard to ignore the impact of Target's diversity efforts on people who don't get much public representation.