Get your fingers in better shape for Chrome

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Are your hands too fat to keep up with Google Chrome? Don't order a typing wand. Get on a Chromercise fitness program, and whip your flabby fingers back into shape. Or you can just get some of those snazzy workout gloves, it's up to you. This whole idea—rolled out Friday by BBH New York for April Fools' Day—was probably funnier on paper, and it goes on a bit too long, but credit where it's due for committing to the concept. Plus, it wouldn't surprise me if hand models actually did stuff like this, so it might be more legitimate than it appears.