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If you thought Comcast’s $20,000 Pyramid spot was cool, check out the Comcastic Web site. In the first section of the site, you can choose one of the five puppets shown here, program its voice and its movements (they can get hugely complex), and send it to a friend. There’s even Puppet Mail and an option for a puppet-to-puppet chat. (The idea is that each puppet represents a TV or movie genre—Western, music, sci-fi, sports, action—and you direct the puppets much as you would direct your entertainment options with Comcast cable.)
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