Gelato brand back to its blasphemous ways

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Antonio Federici, the world's most blasphemous ice cream, is in trouble again with the U.K.'s Ad Standards Authority. Having had its 2009 ad with an amorous nun and priest banned by the ASA, Federici has returned this year with two similar ads—one with a pregnant nun, and another with two male priests gearing up to smooch. (See the full ads after the jump.) Of course, these have also banned. The ad with the nun uses the line "Immaculately conceived" and shows Sister very expectantly digging into a tub of gelato.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in