Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
As we mentioned yesterday, Gap unveiled a new logo this week—and it was met with nearly universal disdain. But maybe it's intentionally shitty? On its Facebook page, Gap now says it's planning a crowdsourcing project to collect your logo ideas, though the brand insists it likes its own one just fine. The post reads: "We've had the same logo for 20+ years, and this is just one of the things we're changing. We know this logo created a lot of buzz and we're thrilled to see passionate debates unfolding! So much so we're asking you to share your designs.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in