Gap ditches new logo, returns to its old one

Having stirred up a giant shitstorm over the past week with a much-hated new logo, Gap is right back where it started—announcing Monday night that it's ditching the new mark and returning to the old one. Gap North America president Marka Hansen says in a statement: "Ultimately, we've learned just how much energy there is around our brand. All roads were leading us back to the blue box, so we've made the decision not to use the new logo on gap.com any further. At Gap brand, our customers have always come first. We've been listening to and watching all of the comments this past week.