The fur sure does fly in Kia's hamster game

Can't get enough of those need-for-speed hamsters? L.A.-based David&Goliath has finally freed the rodents from their treadmills and sent them shooting out into traffic for a workday-wasting game at its new Kia Soul Web site. In Escape From Hamsterdam, players catapult hamsters out of their confining cages to bounce around the tops of Kia Souls until the little beasts hit the ground. Distance is then calculated. Might be slightly more fun if these critters went high flyin' in the Baltimore neighborhood depicted on HBO's The Wire, which had the same name: "Hamsterdam," and served as the drama's legalized druggie district.