Everyone loves a good food fight. (I enjoy chicks brawling in gooey chocolate, so long as they're not Aretha Franklin and Liza Minnelli. But that's just me.) Tums takes the food-fight metaphor to its literal limit in new ads from Grey that show guys getting smacked upside the head by spicy barbecued chicken wings (in the ad below) and tacos (in the spot posted after the jump). The kung-fu-movie sound effects are a nice touch. If your food starts beating you up, it might be wise to send it back for another five minutes on the grill. But nah, these guys still quaff it down. Naturally, the ads claim that Tums takes the fight out of the pugilistic entrees, but I'm not so sure. Tacos have been known to come back for another round or two the next day.
—Posted by David Gianatasio