Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
I dislike babies because they're needy, wrinkled, self-fouling complainers who shriek and cry all the time. I dislike old people for the same reasons. Which means I doubly dislike this Okuma "Born to fish" campaign from Barnes, Catmur & Friends in Auckland, New Zealand, which disturbingly combines tykes and coots with unwelcome nautical flair. Actually, the baby in the cap with the mustache looks middle-aged. He reminds me of my uncles, whom I also dislike (see the reasons above).
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in