According to this ad from Goodby, Silverstein & Partners, Emerald Nuts can spike your blood sugar high enough so you can avoid drowsily mistaking an airplane's emergency exit for the lavatory door. The trick is to eat them before you fall out of the plane. By the time the spot catches up with our ground-bound protagonist, he and the flight attendant falling with him could use some parachutes. But I guess Emerald Nuts doesn't make those. Pity. The lesson here is for Emerald to make ads where the product isn't too little, too late. Via @dabitch, who points out that the spot probably shouldn't be airing in the wake of a major air disaster.
—Posted by David Kiefaber