Droga5's First Ad for Seat Stars the Loneliest Race Car in the World

Stuck in an endless loop

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Many of you will feel bad for the race car in Droga5 London’s first ad for automaker Seat. That is because you’re crazy. It has no feelings!

Oh, but it does, and they’re expertly drawn out by director Noam Murro in the 90-second spot below, which cleverly rubbishes the idea that race cars are the pinnacle of automobiles—positing instead that they live in a prison of all work and no play, while road cars are the ones out there having all the fun.

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