Droga5 Unleashes a Menacing Ad Campaign for MET-Rx, the Sports Nutrition Brand

Foreboding spot advises: 'Love the monster'

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Something wicked this way comes in Droga5's first work for sports supplement brand MET-Rx, featuring an ominous 80-second spot about a football player arriving with his team in an opponent's town—musing about the hell he's about to unleash on the unsuspecting enemy.

The spot, which has also been cut into 15- and 30-second versions, was beautifully shot by filmmakers T.J. Martin and Dan Lindsay, who made the Oscar-winning documentary Undefeated, about a high school football team.

Check out the spot below, which features the unapologetic tagline "Love the monster."

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