Drink Pepsi and climb to the summit of rock

CLM BBDO in France (which won a Grand Clio yesterday for this Alka-Seltzer print campaign) created this new Pepsi spot, in which a young man, thirsty for glory, ignores the advice of teachers, parents and employers and scales all obstacles in pursuit of his dream … of being a rock star. This involves a literal climbing of giant objects. He's good at that, anyway, so if he ends up being terrible at music and feeling a Tenacious-D-like cosmic shame, he can always try a career in professional rock climbing.

—Posted by Tim Nudd