Domino's shovels pizza into the unbelievers

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Domino's has posted the second installment of its series touting its supposedly better pizza. The first video shows customers telling Domino's it had a shitty product. Now, Domino's head chefs show up at its critics' doors with the new stuff. I know this is a reality-TV shtick, but I watch these things and think of the impracticalities. I'd be incredibly freaked out if I told a company it made horrible food only to find it at my door asking me to try it again.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in