For its holiday campaign this year, Dollar Shave Club takes an approach that recalls adam&eveDDB's Harvey Nichols work, rolling out amusing portraits of people who actually wouldn't be too happy to get a gift subscription to the mail-order shaving-products service.
These include: Grandma, various kids, a biker who probably hasn't shaved in decades, a robot, and perhaps most amusingly, a hairless cat.
Dollar Shave Club creative director Alec Brownstein tells us that the ads are running across all social media platforms—but you're likeliest to see them on Facebook.
Check out the photos, and GIFs, below.
Client: Dollar Shave Club
Agency: Dollar Shave Club InHouse
Creative Directors: Alec Brownstein and Matt Knapp
Copywriter: Alec Brownstein
Copywriter: Allan Eakin
Art Director: Matt Knapp
Agency Producer Matt Sausmer
Agency Director: Raechelle Hoki
Project Manager: Christine Melloy
Photographer: Jeff Minton
Producer: Christine Kantner
Production Company: DS Reps