Some animal-rights group or other will probably not be rolling on the floor laughing at this Dodge Nitro ad from Europe, which appears to be an attempt at viral marketing. It shows a dog approaching a Nitro, attempting to pee on a wheel, and quickly becoming a charred, stinky mess. The tagline posits that the Nitro is “charged with adrenaline.” Which it apparently can’t help but release in lethal doses on domestic pets. The spot is reminiscent of the old viral for the Ford Sportka, where the cat investigates the car’s sun roof and ends up sliding lifelessly down the windshield. Another real winner. Via Jalopnik.
—Posted by Tim Nudd