DHL delivers ‘Waitin’ Woes’ viral

There’s not a product or service, I’m beginning to think, that can’t be turned into something viral these days. So it is that DHL has launched this site, waitinwoes.com, which uses country music-style humor to illustrate a wide range of waiting scenarios, from “Waitin’ at the DMV” to my personal favorite, “Waitin’ for the Cable Guy.” (The idea is that DHL won’t make you wait like these poor sods.) Visitors can either watch the videos as produced by DHL’s agency, OgilvyOne, or upload photos of themselves, or loved ones, and have them be the star of the waitin’ show.