DDB thrilled/sad to win/not win major award

Ddb

It's tough to comment on the results of award shows that haven't taken place yet. But DDB New Zealand managed it with this flippable print ad—congratulating itself on winning a major creative award, while also congratulating a rival in the event that the award went to them instead. See larger versions of the ad here—one with the thumbs-up, one with the thumbs-down. As it turned out, DDB did win the award—so the thumbs-up configuration is the proper one. Via Ads of the World.