Darth Vader, Chewbacca, R2-D2 Plugged Into Holiday Spots

Electronics chain rolls out 'Star Wars' ads

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

We mentioned not too long ago that Darth Vader would be lending his inscrutable visage and heavy breathing to Currys PC World's holiday ads in the U.K. Well, it turns out he's brought some friends to the party. Well, not friends, exactly—more like mortal enemies from the dastardly rebellion that opposed him throughout the entire original Star Wars trilogy. But that's all semantics. What's important is that R2-D2, making a second appearance for the retail chain, and Chewbacca are now part of the Currys marketing family.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in