Daniel Craig dresses as Danielle Craig in this new PSA for International Women's Day on behalf of WeAreEquals.org. Actually, he's playing James Bond in the clip—with Judi Dench (who plays M in the recent Bond films) asking him in the narration if he really believes that men and women are equal. The spot was directed by Sam Taylor-Wood and penned by Kick-Ass screenwriter Jane Goldman. While Craig, 43, is doing his part for gender equality, he's been stymied in his efforts to advance gay rights. The actor, who is straight, has been lobbying for some time—so far without success—to have his James Bond appear in a gay scene.