Cut off your arm, attend The One Show

Oneshow In this year’s promotional campaign for The One Show, Cliff Freeman and Partners anticipates your lame excuses for skipping the event and has a whole catalog of products to make sure you get there. For example, if you’re concerned that your arm might be trapped under a giant boulder that day, delaying your arrival, you can pick up this handy bone saw, which cuts clean through muscle, tendon and bone, freeing you up for a great night out. (“Hacks off even the most stubborn limb. Remember, it only takes one hand to accept a One Show Pencil.”) Other useful products include a Tiffany’s catalog (to give to the woman who won’t let you out of the house), the Stroller With Baby (which can get you on an overbooked flight) and the Fake ’Stache (whose uses are endless). The recording at the toll-free number, 1-800-NOXCUSE, is amusing as well.

—Posted by Tim Nudd