Cuervo wants shots heard ’round the world

Tequila It’s Cuervo Season again, and this time the SportsCenter-ish guys on the Web site are on a real mission, not just acting out little skits and doing shots. This time they want you to do the shots—they’re asking visitors to send in videos of themselves doing shots of Cuervo. In so doing, they’re hoping to create the world’s longest “shot-chain,” whatever that is. Copy on the site reads: “There are few opportunities in life to join together with your fellow man and be part of something truly universal. Only one depends upon knocking back a shot of Cuervo.” In the corner, there’s a nice touch: “Please drink responsibly.” Perhaps they’re in cahoots with Fox’s drunk-people reality show.

—Posted by Tim Nudd