Crispin brings BK food to the unenlightened

Whopper-virgin

Nothing speaks to modernity—nay, civilization—quite like the dollar menu. Crispin Porter + Bogusky is kicking off a new Burger King campaign that seeks out "Whopper virgins," those poor souls who haven't yet sunk their teeth into mass-produced meat. Crispin is returning to its familiar reality-TV conceit to capture reactions of those tasting a Whopper for the first time. (Go back to the well much, Crispin?) Naturally, it's hard to find many Americans who fit the bill. So, like any good colonialist, Crispin is traveling the world to enlighten the savages about the wonders of fast food. The site promises jaunts through rural Romania and the tundra of Greenland. Bonus: the subjects will dress in their native garments. Griner makes a practical objection: how does Crispin plan on getting fresh burgers to these remote places? The Inquisitr finds the whole thing deeply offensive. I'd say it's more embarrassing and emblematic of how ignorant Americans still seem to the rest of the world.

—Posted by Brian Morrissey