Crayola is promising/threatening to remove one crayon color from its iconic box of 24 on “National Crayon Day” this Friday. That happens to be the day before April Fools’ Day, so we suspect they are just fooling. But if it’s not a fool, it will be the first time they’ve ever removed a color from the 24 box.
Frankly, there’s nothing foolish about the ridiculous amount of PR they’re getting. Crayola has a countdown to a livestream that will announce which color is leaving. They’ve also got an oversized box of 24 sitting on the street in New York City.
And they’re encouraging you to share a picture of the color you can’t live without with #shareyourfave on Instagram. Which lots of people are doing.
But some loose cannons are taking it as an opportunity to campaign against the color they want to leave. For example, Crayola could remove Orange as a statement against the Trump administration. Because everything is political now and a common criticism of the president is that he appears rather orange in pictures.
The current 24-box line up is: red, yellow, blue, brown, orange, green, violet, black, carnation pink, yellow orange, blue green, red violet, red orange, yellow green, blue violet, white, violet red, dandelion, cerulean, apricot, scarlet, green yellow, indigo and gray.
You have mere days to rally your troops around your favorite color. But it won’t matter, because this isn’t a vote and they’ve already decided. Plus, you’ll be hearing about it on April 1, when I get to put it in my yearly April Fools’ roundup of brand pranks.