Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Cactus's work for Colorado's State Tobacco Education & Prevention Partnership (STEPP) filters (ha!) your standard scary warnings about second-hand smoke through a Hitchcock/X-Files/CGI fantasy lens, producing PSAs with considerable visual élan. Yes, I just wanted to use the word élan. Still, it fits: The are cool, moody and compelling, with smoke morphing into ravens (above) and dragons (below) that plague the family car and home. And that may be the problem: The spots are too appealing.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in