Coca-Cola-quaffing Santa turns 75

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Coca-Cola is celebrating the 75th anniversary of its version of Santa Claus this year, with both on- and offline exhibits. Originally created by illustrator Haddon Sundblom, Coke’s St. Nick is nothing less than “the modern-day image of Santa Claus,” Coke says. While that’s the kind of hyperbole one would expect from a company that has touted its core product as “The real thing,” it’s also true. Santa screensavers (like the one above) and other online goodies are available at mycokerewards.com.

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