It might seem clichéd to compare deaths caused by smoking to those caused by guns, drugs, poison, fires and suicide. Still, it's not what you do, but how you do it. And this memorable poster campaign by Indian agency 1-Point Design is certainly a breath of fresh air (ha!) that puts a different spin on familiar anti-smoking themes. Or does it? Well, it turns out there's a different sort of smoking gun, as the work resembles a campaign by the Cancer Society of Finland. Sure, it's the same basic concept, but for a good cause, and this kind of overlap is inevitable in a creative business. There's no such thing as a new idea—no ifs, ands or butts about it!
—Posted by David Gianatasio
Previously on AdFreak:
A record 15,000 butts used to fight smoking