Chuck Norris kicks out the vote in NRA spot

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

This new NRA ad with Chuck Norris is, for the most part, a pretty insulting portrayal of gun owners as goofy, mulleted hicks. Where's the Kenny Powers cameo? Maybe the point here is to convince NRA members that civic participation beats violent rhetoric that plays up stereotypes, but they have too much fun mocking rednecks for this to be a completely benign gesture (not to mention, Norris is a jerkoff). Kudos for the karate-chopping-the-boombox moment, though.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in