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As game-ification grips the car-promotion world, simple giveaways have transformed into real-world journeys and entire online communities. Chevrolet and Goodby, Silverstein & Partners have come up with various fun and games to launch the new Sonic, the car "that's up for anything," under the theme "Let's do this." The brand wants you to prove that you're up for anything by performing little tasks (like baking a cake of yourself and eating it), submitting evidence of your feats (pics, or it didn't happen) and earning badges, Foursquare style.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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