Chairlift Is the Real Trip in Odd Ads for Copper Mountain Ski Resort

Wexley School for Girls, the Seattle agency whose name, we've already established, is pretty quirky, has come up with a quirky new campaign to match—for Copper Mountain Ski Resort in Colorado. While most ski mountains fill up their ads with footage of people slashing through snow, these spots take place entirely on the chairlift, with stylized backgrounds that are more fantastical than realistic. This provides the backdrop for eccentric vignettes where a mom, dad, son and daughter sit around discussing the mountain's amentities—in what can only be described as blissed-out comedy.