Verizon Wireless, Pontiac and CBS have teamed up to create some special commercial content. Earlier this week they began airing a serial about a man trying to rescue his wife from kidnappers. Episodes of “The Courier” are about 60 seconds long and are running on CBS prime-time programming. They also contain clues that can help viewers compete to win a car and are downloadable to cell phones via VCast from Verizon Wireless. More info is at CBS.com. It all sounds a bit exhausting if you ask us.
—Posted by Kathleen Sampey