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The recession is over. Maybe. The ad world certainly hopes so, having shed an estimated 46,000 jobs during the Great Recession. The lucky few who remain are breathing a sigh of relief and looking forward to a new reality of tighter budgets and more scrutiny given to frivolous expenses. So, where does that leave Cannes, the industry's pre-eminent annual boondoggle? The festival and award show, which saw a steep drop in attendees last year, announced the opening of 2010 registration by trumpeting a price freeze: A full-week pass will cost $3,100—not chump change, but no higher than last year.
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