Cam Newton Was Creative Director on This Campaign for His C1N Shoe by Under Armour

From the shoe's design to digital content and events

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Under Armour is well known for involving its star endorsers in the development of its products and marketing. Now, the performance sports apparel brand has taken the approach to a new level, with Cam Newton serving as creative director on the campaign for his C1N shoe, including a digital film from his production company, Iconic Saga.

The campaign uses the tagline “Ferocity Meets Artistry,” which is intended to capture both the Carolina Panthers quarterback’s fierce approach to football and his stylish, entrepreneurial side off the field.

“Ferocity

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