Ad agency Fabra&Quinteiro in Brazil crafted this "Choco-Lazy" spot for Caloi bicycles. It shows chocolate eggs fitted with eyeballs, mouths and shaved-coconut hair sitting around playing video games and surfing the Internet—while oh-so-slooowly melting, thanks to hairdryers placed nearby. They get quite squishy-yucky as they deteriorate into gobs of goo. I'm lazy and prefer melting chocolate bunnies in the break-room microwave. The spot lasts a disorienting 75 seconds, and the connection to biking is a bit weird. Also: Now I need a pound of Ghirardelli, stat!
—Posted by David Gianatasio