California isn’t all that, says Nevada

MissingcaliforniabearHas the bear on California’s flag sloughed off to seek a better life in Nevada? Apparently so—and so should California businesses. That’s the humorous message behind a new Nevada ad campaign that promotes economic investment in the state. The work includes a Missing: California Bear Web site, which has funny, low-budget “news reports” about the AWOL animal, and outdoor ads on buildings in L.A., Sacramento, San Francisco and San Diego. Missing animals are a theme lately. Check out the Advertising/Design Goodness blog, which has posted some cool World Wildlife Fund ads showing corporate logo that are missing their animals. The tagline: “Wildlife is disappearing.”

—Posted by Tim Nudd