In recent days, we've seen Honda and Acura unveil celebrity-heavy Super Bowl spots (well, extended versions of a pair of :60s) with Matthew Broderick, Jerry Seinfeld and Jay Leno. Now, Cadillac, Hyundai and Lexus have released their :30s online—minus the celebs—for what's shaping up to be another bumper-to-bumper auto-heavy broadcast.
Cadillac's spot, called "Green Hell," created by Fallon for the 2013 ATS compact sport sedan, shows the car ripping around the Nordschleife, the older and more dangerous loop of the famed Nürburgring racing track near the village and medieval castle of Nürburg in the Eifel mountains.
The Lexus spot, by Attik, isn't too much more than the teaser. It simply shows the 2013 Lexus GS breaking out of its metal box.
The two Hyundai spots, by Innocean, have a bit more personality and a bit less sheet metal. The first spot, for the Veloster Turbo, shows a race between the vehicle and a cheetah—with one of the participants quickly bailing out. The second spot, for the Genesis Coupe R-spec, illustrates the unlikely ability of the car to perform CPR on your dying boss.