The commercial above, by Lowe Brindfors in Sweden for an electronics retailer, picks up where advertising's previous psychotic rodents left off—in particular, the kidney-eating guinea pig from the G4 Midnight Spank spot below, as well as Las Vegas tourism's killer chinchillas. The hamster here is more visceral than the chinchillas, and more guinea-pig-like in its Monty Python-style infliction of carnage. The somewhat flimsy premise of the ad is that the retailer's stereos give songs like Hall & Oates' "Maneater" some added emotional heft. I actually own "Maneater" on cassette and 45-inch vinyl (yes, I'm 118 years old), but tastes change, and given a choice today, I think I'd rather fight a crazed, flesh-eating hamster than listen to Hall & Oats. Unless they're playing "Rich Girl." That song still rocks.
—Posted by David Gianatasio
Previously on AdFreak:
Kia Soul awesome if you're a giant hamster