We have a nascent butt theme emerging today. Here we have an MTV spot that’s amusing and, shockingly enough, true, even if it takes ages to set up the rather obvious punch line. Life would be pretty awful without a soundtrack. But MTV has a lot of balls putting this ad out when they’ve been mucking up the music industry from the front lines since I was in middle school (and even then, they still played music videos). This is like VH1 telling people not to live in the past. MTV might as well just change it’s name to E! Jr., as that’s pretty much all it is.
—Posted by David Kiefaber