Is Bud Light’s porn ad really that shocking?

Time.com today weighs in on this Web ad for Bud Light, in which a guy tries to buy a porn magazine with his six-pack of beer, only to see events comically unfold in the most outlandish and shameful way imaginable. The writer wonders if the ad, coming from such a huge brand, "seems to mark some kind of cultural tipping point, where pornography has soaked so far into the fabric of mainstream culture that it's no longer seen as a stain." She quotes an anti-pornography activist and a senior fellow at the Family Research Council, neither of whom are laughing. But is it really that transgressive? Joking about the awkwardness of buying a dirty magazine is about as conservative a reference to porn as you're going to get. Plus, the joke still works because porn is still taboo, not because it's suddenly acceptable. Anyway, harder to argue with is Rob Frankel's take: "This ad is about a guy who would like a brew and some ass. That's right in [Bud Light's] strike zone."

—Posted by Tim Nudd