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Man, I wish I had an apartment like the guy has in this Brylcreem ad from WCRS in London. I’d kill for all that space to be effortless in. As for the idea that Brylcreem is effortless, I suppose that’s true, but only in the sense that it doesn’t try very hard to hold one’s hair in place. (I’m a V05 man, myself.) Paris Hilton works harder than this stuff, and for longer periods of time.
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