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How hard, exactly, does Britain's bucolic West Country rock? Not very, judging by BBH's latest musical marketing for the Yeo Valley organic dairy. The marketer introduces the Churned, a "boy band" that touts the prudent use of our natural resources. The Western World had barely recovered from the brand's 2010 rapping farmers campaign. On Saturday, the Churned will pour it on during a two-minute clip airing on The X Factor in the U.K. Their song "Forever" is available on iTunes.
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