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Nothing brightens a dreary workday quite like branded optimism from a random nonprofit. Commuters in Chicago who haven't had their spirits crushed will get to see this firsthand, as the Joy Team's pro-happiness billboard comes to the Windy City for the first time.
"Smile Across America" is a multi-city campaign to ring in the UN's International Day of Happiness by posting phrases like "Something wonderful is about to happen" and "Say YES" on billboards, digital screens in corporate buildings, and so on.
The Joy Team, based in Washington state, believes that doing this lifts commuters' moods … though of course, people who are already pissed off usually don't appreciate reminders of how happy they should be.
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