This is a quite nicely done T. Rowe Price campaign from JWT New York and Psyop. The visuals are clean and appealing. They effectively underscore message that T. Rowe Price understands the complex connections underpinning global financial systems. (You can see another execution here.) In normal times, such thoughtful, inoffensive ads would be on target for the category. Here's the thing: The connections are torn; the system's imploding. You can't play T. Rowe Nice when the sky's raining pink slips. I'd rather you say you feel our pain, you share our fears and that you'll make everything work out all right. Frankly, I think we're entitled to a something more compelling than an animated squid.
—Posted by David Gianatasio